double POSITIVE Marketing Group, Inc.

  DoublePositive is a Platnium Sponsor at the LendingTree Partner Summit this week @ the brand new Cosmopolitan in Las Vegas

 Come see Sean Fenlon, Joey Liner and Rich Dent discuss our partnership with such a great company in Tree

 Here is a clip directly from the LendingTree Partner Summit Website:

 2011 Partner Summit

 The 2011 LendingTree Partner Summit is a dynamic, educational conference for our lender network and business partners. Join us in Las Vegas as we recognize the relationships that re-defined an industry and discuss game-changing strategies to ensure we are all In It to Win It.

 Meet Our Leadership

 This is your exclusive opportunity to speak directly with our executive team. We look forward to sharing our plans for the coming year and welcome your feedback.

 New Hot Location

 This is the second year the Partner Summit has made its home in Vegas, but its first at the brand new Cosmopolitan of Las Vegas Hotel and Casino! This unique luxury property is the newest and hottest hotel in Las Vegas, and is located right in the heart of the Las Vegas Strip!

 New Time of Year

 You spoke and we listened. This year, the Summit is taking place in March – the very best time to be in Vegas. We’ll be concluding the Summit right before the start of March Madness – and we have room blocks so you can stay and enjoy the first day of tournament action.

 Industry Focus

 Our keynote speakers bring expert advice and market insight. Let our speakers provide the coaching needed to advance your business to the next level.

Marketing leaders and innovators responsible for lead generation gather in Vegas to address challenges and opportunities

Online PR News – 22-February-2011 –Las Vegas, NV – LeadsCon, the preeminent conference dedicated to increasing the effectiveness of those operating in the online lead generation industry, today announced its last call for LeadsCon Las Vegas, March 1-2, 2011 at The Mirage Hotel and Casino. The conference provides a unique and collaborative environment for key decision-makers and thought leaders from must-know companies in the lead generation marketing space to tackle challenges.

“In this challenging and uncertain economic environment, best practice sharing is more important than ever to ensure the continued success of not just lead generation, but online customer acquisition as a whole,” explains Jay Weintraub of LeadsCon. “The underlying mission of LeadsCon Las Vegas is to advance the lead generation business by bringing together industry leaders and innovators for two days of actionable content and unparalleled networking.”

The upcoming LeadsCon will bring together a select group of lead buyers, lead sellers, technology solution providers and investment professionals spanning a variety of verticals—online education, insurance, debt consolidation, mortgage, home improvement and senior housing—to participate in an exploration of relevant topics, including:

• State of the Industry: Four Leading Heads of Business Discuss the Macro Landscape
• Shared Leads: Is the Shared Risk Model Optimal or Damaging?
• People in Play: The Human Element of Lead Generation
• $#!* Leads: Who’s Fault Is It, Anyway?

Brian Wansink, Ph.D., Professor of Consumer Behavior at Cornell University and Author of Mindless Eating: Why We Eat More Than We Think, will kick off the LeadsCon program with a conversation exploring the marketing and behavioral economics that lie at the heart of the lead generation industry. Following Dr. Wansink’s keynote address, the conference agenda features discussions with noted thought leaders and key decision-makers in the lead generation space, including:

• Tom Evans, President & CEO, Bankrate, Inc.
• Craig Smith, Chief Executive Officer, Service Magic
• Tim Stevens, SVP Corporate Development, Quinstreet
• Michael Walrath, Co-Founder & Board Member, GuideMe
• Michael Zeisser, Senior Vice President, Liberty Media Corporation
• Terence Kawaja, President & CEO, LUMA Partners
• Bruce Eatroff, Partner, Halyard Capital
• Bill Daniel, Chief Executive Officer, All Web Leads
• Lisa Iannuzzelli, Marketing Director, DeVry, Inc
• Roger Van Duinen, Senior Vice President, Marketing, Corinthian Colleges, Inc
• Paul Frantz, Director of Mortgage Comparison Ads, Google, Inc.
• Steve Krenzer, President, Experian Interactive Media
• Greg O’Brien, Chief Executive Officer, The CollegeBound Network
• Ethan Ewing, President, Bills.com
• Ken Krogue, President, InsideSales.com
• Joey Liner, Co-Founder & EVP of Sales, DoublePositive Marketing Group
• Marc Diana, Founder & CEO, LeadPoint, Inc.
• Josh Reznick, Founder & CEO, Datalot

“This is the single most important event of the year for those of us involved in lead generation and online customer acquisition – my partner Joey Liner calls it the ‘Super Bowl’ of tradeshows,” says Sean Fenlon, CEO of DoublePositive, an online marketing company. “2011 is unique as consumers are beginning their decisions and their buying process online now more than ever. LeadsCon acts like an interpreter of supply and demand for those involved in lead generation and online customer acquisition. Everyone should attend LeadsCon this year.”
Space at LeadsCon 2011 in Las Vegas is limited, and prospective attendees are encouraged to register now. For more information about the conference, the agenda or accommodations, please visit http://www.LeadsCon.com.

About LeadsCon
LeadsCon is the preeminent conference dedicated to increasing the effectiveness of those operating in the online lead generation industry. LeadsCon provides a unique and collaborative environment designed for networking and sharing, with access to key decision-makers and thought leaders from must-know companies in the lead generation space. The LeadsCon audience consists of lead buyers, lead sellers, technology solution providers, and investment professionals spanning a variety of different verticals, including online education, insurance, debt consolidation, mortgage, home improvement and senior housing. For more information about LeadsCon or to register to attend this year’s conference, visit http://www.LeadsCon.com/.

Contact:
Steven Shapiro, CSG|PR
303.433.7020 (office)
303.886.6342 (mobile)
sshapiro@csg-pr.com

DoublePositive continues its long-standing relationship with the premiere lead generation tradeshow LeadsCon

LeadsCon Las Vegas 2011 takes place at The Mirage on March 1-2.  DoublePositive was a sponsor of the inaugural LeadsCon in 2008 and has continued to promote this premier tradeshow through sponsorships, exhibits, and speaking engagements.  This year is no different.  In 2011, DoublePositive maintains it status as a Gold Sponsor and will be exhibiting in booth #400.  DoublePositive co-founder and EVP of Sales Joey Liner will be speaking on a panel titled “All About The Call – From Speed to Lead to Call Center Effectiveness” at 2:40pm on Tuesday March 1^st.  DoublePositive will also be hosting a private invite-only party to be held on the patio of Rhumbar in the Mirage at 10pm on Tuesday March 1^st.