it’s all about speed to lead!
The jury is not out anymore on this one, the verdict (and science) is in! The legendary Leads360 report “Beyond Qualification: The Impact of Speed On Lead Conversion” proves it. Download it here: http://bit.ly/Leads360SpeedToLeadReport. Contact consumers within 60 seconds of their inquiry and be rewarded by a 391% lift in conversion rates. Yes, that number is correct. Managing to hit that target is extremely difficult given the random times and volumes of online inquiries. That’s where we come in with our buyer platform service. We take the leads that your organization bought or generated, contact the consumer within 60 seconds of their inquiry, put the consumer through a screening process that you engineer, and then we transfer the live consumers that make it through the screening process to your sales professionals. How would you like to pay for this service? Per transfer or per lead? Either is fine with us.
actually, it’s all about productivity!
When marketers calculate a customer acquisition cost, they seldom calculate a fully loaded cost that includes the operational costs of converting a lead (or a transfer) into a sale. This is a huge oversight as 50–80% of the fully loaded customer acquisition costs come from the operational costs. The operational costs are driven by the productivity of your sales force. A sales force that wastes the majority of their time chasing down consumers, leaving voicemails, sending emails, and scheduling call-backs experiences extremely high operational costs for each sale. Our buyer platform service drastically slashes these costs by allowing the sales force to remain 100% productive and stop wasting their time. How would you like to double your sales without having to hire one additional new sales professional? Our buyer platform service can make that dream a reality.
