double POSITIVE Marketing Group, Inc.

DoublePositive Makes Key Hires to Expedite Growth and Broaden Service Offerings

It’s all about the people at DoublePositive Marketing Group, Inc., the undoubted leader in live telephone transfers and online marketing. And now, it’s all about MORE people. The company strengthened its online marketing team recently by making some key executive hires from powerhouses like AOL/Advertising.com and One-to-One Global, as well as others with deep experience in the space.

The recent hires—and their ability to deliver superior performance-based services—broaden the company’s industry reach and position the company to service new customers formerly unable to take advantage of live telephone transfers. Search engine marketing, display advertising, mobile marketing and advertising, and social media advertising round out the company’s online services suite.

Trent Walter, DoublePositive’s new vice president of national sales and former director of regional sales for AOL/Advertising.com, is enthusiastic about the offering. “Our technology is designed for real-time advertising. And, unlike others, our system, by design, aims to satisfy the performance goals of the advertiser, not the publishers or the networks.”
JT Benton, DoublePositive’s new vice president of mobile marketing, adds “we are committed to making a serious impact on the mobile web. Our mobile marketing division has a simple, vital mission: connect advertisers, publishers, and consumers on the mobile web. We will add value to every inquiry.”

Two years ago the company committed to the online marketing space, and soon after hired Paul DiDonno, current vice president at DoublePositive and former strategy manager at AOL/Advertising.com, to manage their flagship education account. Brian Tomasette, current vice president of media products at DoublePositive and former director of product sales and agency partnerships at AOL/Advertising.com, was hired shortly after DiDonno.

“I came to DoublePositive to continue my passion for performance marketing in the education space, and for the people,” says DiDonno. “The (then) small team, everyone passionate about what they did, trusting each other, and everyone working for one goal—we made serious progress in a short amount of time.”

“It was an amazing opportunity to apply my experience and knowledge in online marketing. In the last two years, we have developed technology that surveys the marketplace, scores and optimizes bids based on our client’s performance goals, and then automatically adjusts those bids based on performance. That’s industry leading, and we continue to innovate.”

To support these initiatives, account management, delivery, media analysts, quality assurance, and sales teams are all in place lead by the industry’s most experienced and staffed with dozens of the industry’s brightest.

“We are really excited,” says Tomasette. “We are creating the future of online advertising, and are armed with all of the tools and people to make it something memorable.”

Responsibilities

• Develop strategic solutions to achieve Sales and Product Revenue targets
• Cultivate business through new and existing relationships with direct clients and agencies
• Develop and present marketing materials to clearly communicate the value proposition of DoublePositive’s display optimization, Live HOT Transfers and SEM products

Qualifications and Experience

• 7+ years of experience in a display, search, or online marketing solutions sales role
• Knowledge of the lead generation and non-reserved media space
• Bachelor’s Degree or related experience, MBA a plus
• Comfortable in a start-up environment
• Passionately Analytical
• Ability to work on multiple projects simultaneously

Position has full company paid benefits including:

• Family Health
• Family Dental
• Family Vision
• Life Insurance
• Disability Insurance

Responsibilities

• Develop strategic solutions to achieve Sales and Product Revenue targets
• Cultivate business through new and existing relationships with direct clients and agencies
• Develop and present marketing materials to clearly communicate the value proposition of DoublePositive’s display optimization, Live HOT Transfers and SEM products

Qualifications and Experience

• 7+ years of experience in a display, search, or online marketing solutions sales role
• Knowledge of the lead generation and non-reserved media space
• Bachelor’s Degree or related experience, MBA a plus
• Comfortable in a start-up environment
• Passionately Analytical
• Ability to work on multiple projects simultaneously

Position has full company paid benefits including:

• Family Health
• Family Dental
• Family Vision
• Life Insurance
• Disability Insurance

Responsibilities

• Develop strategic solutions to achieve Sales and Product Revenue targets
• Cultivate business through new and existing relationships with direct clients and agencies
• Develop and present marketing materials to clearly communicate the value proposition of DoublePositive’s display optimization, Live HOT Transfers and SEM products

Qualifications and Experience

• 7+ years of experience in a display, search, or online marketing solutions sales role
• Knowledge of the lead generation and non-reserved media space
• Bachelor’s Degree or related experience, MBA a plus
• Comfortable in a start-up environment
• Passionately Analytical
• Ability to work on multiple projects simultaneously

Position has full company paid benefits including:

• Family Health
• Family Dental
• Family Vision
• Life Insurance
• Disability Insurance

Responsibilities

• Develop strategic solutions to achieve Sales and Product Revenue targets
• Cultivate business through new and existing relationships with direct clients and agencies
• Develop and present marketing materials to clearly communicate the value proposition of DoublePositive’s display optimization, Live HOT Transfers and SEM products

Qualifications and Experience

• 7+ years of experience in a display, search, or online marketing solutions sales role
• Knowledge of the lead generation and non-reserved media space
• Bachelor’s Degree or related experience, MBA a plus
• Comfortable in a start-up environment
• Passionately Analytical
• Ability to work on multiple projects simultaneously

Position has full company paid benefits including:

• Family Health
• Family Dental
• Family Vision
• Life Insurance
• Disability Insurance

Hey, everybody, it’s been a while, but I have a good reason for my absence.  I’m a new dad!  Wife and baby are doing just fine.  Thanks for all the nice notes we got.

Back to reality

Unfortunately, I came back to the reality of even more frustration for the mortgage industry.  As a former loan officer, I know a little bit about what those guys are going through.  That’s why I want to share the news that DoublePositive’s hot lead transfer service can help.

You guys know me – I’m not trying to sell anything.  But situations change.  Maybe more people may be able to hear me now.

Here’s the deal

There is still a struggle out there – what’s more important?  Having someone like DoublePositive call your Internet leads, or having your own reps call them?

In our economy, there aren’t a ton of interested, qualified consumers out there.  There are some, but not a lot.  By volume, there are far more uninterested, unqualified Internet leads to call on.

This leaves you with a decision.  Do you call the big pool of low quality leads, or receive calls from the small pool of high quality leads?

Does it really matter?

The impact of making a mistake is huge.  Companies are finding it more and more expensive to grow.  Hiring new sales professionals is a long process.  It requires a substantial investment in planning and training as well as employment costs before you can acquire a single new customer.

DoublePositive can get you that customer without all the time and expense.

How it works

Let’s say you want to 500 more leads per day, starting tomorrow.  Most organizations don’t have the ability to call on 500 potential new clients tomorrow.  For example, who will call?  It could take months and months to hire the people and get them up to speed to handle a surge like that.

Instead, DoublePostive will do the work for you.  We’ll send your sales force more consumers on the phone who are interested in talking to them.  Like a sports car running on high octane, your currently successful salespeople will only get better with higher quality leads.

This approach allows you to grow faster, without investing the money and time to hire and train people.  And you don’t have to wait until 3-6 months later if your new people are valuable to the organization.

Victory lap

That’s all I wanted to tell you guys today.  Don’t be afraid to trust a new source to transfer the calls to your existing sales team.  You can double your customers with the same amount of salespeople.  It happens every day.